MATELEC 2025: innovation and trends for electrical material manufacturers (and why they matter to distributors and engineering firms)
From 18 to 20 November 2025, the sector meets at IFEMA Madrid under a common umbrella: the International Week of Electrification and Decarbonisation, which brings together MATELEC and GENERA. This edition features an enhanced agenda that includes the Innovation Gallery and the 1st Congress, confirming that the industry is entering a phase where energy efficiency, renewables, digitalisation and installation safety set the tone.
Another key point is the scale of exhibitors. Trade media have reported more than 800 confirmed companies across GENERA and MATELEC, an indicator of market momentum and the breadth of available technology. See coverage by C de Comunicación.
For us, it is also a special year: after many editions exhibiting under the name PUK Portacables, we debut at the fair as PohlCon Ibérica and expand our stand to showcase, with more space and detail, how our cable management and support solutions, underfloor systems and photovoltaic (PV) solutions address 2025 challenges with solid engineering, faster installation and safety at the core.
What MATELEC 2025 (and GENERA) bring this year: dates, concepts and focus areas
The International Week of Electrification and Decarbonisation
The major structural change in 2025: MATELEC and GENERA share a common framework and vision within the International Week of Electrification and Decarbonisation. This integration, aligned with the energy transition, concentrates in a single visit solutions for the electrical and electronic industry, renewables and efficiency in buildings, giving the trade show a transversal narrative where manufacturers, distributors and engineering firms can connect product, standards and real project applications.
Innovation Gallery and 1st Congress
The Innovation Gallery again highlights equipment and solutions that deliver energy efficiency, renewables and excellent electrical installation. Meanwhile, the 1st Congress of the Week will provide actionable knowledge, linking trends with buying, design and maintenance decisions. For the manufacturer, it is the ideal forum to understand demand; for the distributor, to adjust portfolio and stock; and for the engineering firm, to validate specification criteria and calculations.
2025 keys for electrical material manufacturers
1) Design oriented to decarbonisation and efficiency
The competitive bar requires materials and geometries that reduce weight, speed up installation and guarantee electrical continuity and fire safety in cable infrastructure. Pressure to reduce the carbon footprint and improve operational efficiency drives decisions that impact from manufacturing (coatings, treatments, corrosion resistance) to the TCO of the end customer (fewer accessories, faster connections, longer system life).
Note: TCO (Total Cost of Ownership): full lifecycle cost of the product, purchase, installation time/labour, accessories, maintenance/incidents, stock‑out risks and durability.
2) Applied digitalisation: from traceability to installation
Digitalisation goes beyond a QR code: it means accessible technical documentation (datasheets, BIM, sizing guides), batch traceability, and tools that help installers and distributors compare, size and select quickly. It also includes after‑sales data management: incidents, spare parts, compatibilities and training. In 2025, the manufacturer who saves time for installers and reduces uncertainty for distributors sells more.
3) Frictionless safety and compliance
The compliance check is decisive: certifications and tests in line with European standards, declarations of performance and marking must be available and clear. For specifiers, load curves, mechanical resistance and calculation tools make the difference. For distributors, supply reliability and batch‑to‑batch quality consistency turn a product into a warehouse workhorse.
Why this matters to electrical material distributors
1) Criteria for selecting manufacturers (compliance, TCO, service)
• Compliance and testing: demand accredited conformity for systems that support the installation (cable trays, supports, accessories).
• Real TCO: assess installation time, required accessories, electrical continuity and maintainability.
• Service and stock: ask about lead times, supply capacity and coverage.
• Documentation: clear catalogues, datasheets, BIM, practical guides and specialised technical support.
• Training: the better trained your customer is, the fewer incidents and the higher the repeat purchase.
2) Demand outlook: electrification and new niches
The integration of MATELEC with GENERA boosts demand in renewables, e‑mobility and associated infrastructures (cable routing, supports, protection). Distributors who understand which families move in each vertical (industrial, tertiary, PV, data centres) gain an edge when planning purchasing and rotation.
What engineering firms are looking for in 2025
1) Compliance, interoperability and safety
Engineering requires certainty: accessory compatibilities, load curves, corrosion resistance and fire propagation behaviour, along with documentation that allows the design to be audited and defended before the works management. Interoperability across disciplines (energy, IT, HVAC) reduces site setbacks.
2) Use cases: industrial, tertiary and photovoltaic
• Industrial and tunnels: robustness requirements, earthing and mechanical resistance over spans.
• Tertiary/offices: flexibility and agile reconfigurations (e.g., underfloor systems).
• Photovoltaic: supporting and routing aligned with distributed generation and electrification.
Our 2025 news: expanded stand and first participation as PohlCon Ibérica
This 2025 is our first edition under the PohlCon brand. We keep our proximity and technical advisory approach, with an expanded stand to showcase:
• Cable management and support systems: solutions that cut installation times and improve electrical continuity.
• Underfloor systems: office and tertiary scenarios with flexibility and safety that reduce reconfiguration costs.
• PV solutions: supports and routing details for robust, durable installations.
Quick guide to planning your visit (by profile)
If you are an electrical material manufacturer
• Schedule forums and the 1st Congress to take the pulse of engineering and distribution requirements.
• Benchmark at the Innovation Gallery: identify trends that will impact your roadmap.
• Capture feedback: talk to installers and distributors to validate real‑world bottlenecks on site and in the warehouse.
If you are an electrical material distributor
• Selection checklist: certifications, tests, installation guides and load curves.
• TCO: compare solutions by installation time and the available range of accessories.
• 2025 critical stock: prioritise high‑rotation references in electrification and renewables.
• Agreements and service: review lead times, technical support and training offered by each manufacturer.
If you are an engineering firm
• BIM and documentation: collect templates and files to accelerate standard projects.
• Tests and standards: request evidence and documentation for internal audits.
• Real cases: ask for data from comparable installations (industrial/tertiary/PV) and best‑practice installation tips.
10 trends you will see at MATELEC & GENERA 2025
• Transversal electrification in industry, tertiary and advanced residential.
• Decarbonisation: less intensive materials and processes.
• Innovation Gallery as a radar for high‑impact solutions.
• 1st Congress: transferring knowledge to business decisions.
• Digitalisation of selection and installation (BIM, guides, traceability).
• Installation efficiency: fewer parts, fast assembly, electrical continuity.
• Safety: reinforced criteria for testing and certification.
• Interoperability across disciplines (energy, IT, HVAC).
• Training for installers as a commercial lever.
• Trade‑show scale (>800 companies) that requires a visit plan.
Frequently Asked Questions (FAQ)
When and where is MATELEC 2025? From 18 to 20 November 2025 at IFEMA Madrid, during the International Week of Electrification and Decarbonisation. More info at MATELEC – IFEMA.
What is the Innovation Gallery? A space that recognises innovative equipment and projects in efficiency, renewables and electrical installation. Details at the official MATELEC website.
Will there be technical content beyond the exhibition? Yes. In 2025 the Week hosts its 1st Congress with strategic knowledge for companies and professionals. Check the agenda at IFEMA.
How many companies participate? More than 800 companies confirmed across GENERA and MATELEC, according to coverage by C de Comunicación.
What does AFME contribute to the manufacturers’ ecosystem? It is a key association in the manufacturing sector. Learn more at AFME.
Conclusion: innovation with purpose (and a technical meeting at our stand)
MATELEC 2025 is more than a showcase: it is the meeting point where electrification and decarbonisation translate into product, standards and project execution. For manufacturers, it is the market thermometer; for electrical material distributors, an opportunity to optimise stock with proven‑quality references; for engineering firms, the best place to validate solutions with documentation and tests.
This year we are especially excited: we are expanding our stand and exhibiting for the first time as PohlCon Ibérica (formerly PUK Portacables). If you are a distributor, installer or part of an engineering firm, book 15 minuteswith our technical team and discover how our cable management and support solutions, underfloor systems and PV solutions can help you reduce installation time, increase safety and improve TCO in 2025.
Useful links
MATELEC – IFEMA (registration and agenda) | Coverage: 800+ exhibitors (C de Comunicación) | AFME (Manufacturers’ Association)